What some NRL stars can rake in for a single sponsored Instagram post
The question over which player is the most marketable has been answered, with some of the best State of Origin players able to earn enormous amounts of money on the social media platform.
While boasting a large following is one factor that can bring in the big dollars, there are other factors that contribute toward how much brands are willing to pay NRL for sponsored posts.
Ponga of the Maroons takes a selfie with fans after game three of the State of Origin Series
HypeAuditor has crunched the numbers to create the top 10 list of NRL players on Instagram and how much they can command from sponsored posts.
and Newcastle fullback Kalyn Ponga tops the list with 367,000 followers, but Queensland profiles have a lower engagement rate than profiles.
Cleary takes selfies with fans during a New South Wales Blues media opportunity at Oakes Oval during the 2022 State of Origin series
That means Nathan Cleary, who has 277,000 followers, has the most earning potential and can command up to $6,000 a sponsored post, compared to Ponga’s asking price of $5,400.
Penrith players dominate the top 10, with Brian To’o (third), Jarome Luai (fourth) and Stephen Crichton (ninth) all joining Cleary in the most influential list.
| Player | Followers | Engagement rate | Estimated cost per sponsored post |
|---|---|---|---|
| Kalyn Ponga | 367k | 7.8 | $5,400 |
| Nathan Cleary | 277k | 14.4 | $6,000 |
| Brian To’o | 270k | 16 | $4,500 |
| Jarome Luai | 204k | 11 | $4,200 |
| Valentine Holmes | 179k | 4.5 | $1,900 |
| Cameron Munster | 172k | 3.9 | $2,700 |
| James Tedesco | 170k | 3.9 | $4,500 |
| Daly Cherry-Evans | 116k | 5.7 | $2,700 |
| Stephen Crichton | 108k | 15.7 | $3,600 |
| Cameron Murray | 102k | 9.6 | $2,850 |
Those numbers could be subject to change in the very near future, though, techgadgeton with a number of players rocketing up the list and earning massive new followings.
State of Origin representation goes a long way toward becoming Insta-famous and Queensland players (1300 new followers per day on average) and New South Wales players (2500 new follower per day) are enjoying plenty of new success on the platform.
Brisbane Broncos and Queensland forward Patrick Carrigan is the one rocketing up the list the fastest, with a 38 per cent growth in followers since he earned the Wally Lewis Medal as the best player for Queensland across the State of Origin series this year.
New South Wales‘ centre Matt Burton has also experienced a strong surge in growth with a 29 per cent increase in the rise of his followage.
‚Many of the State of Origin players already have lucrative sponsorship deals with brands such as My Muscle Chef, ASICS Australia, and Tradie,‘ HypeAuditor CEO and co-founder Alexander Frolov said
Incumbent Sydney, New South Wales and Australian fullback James Tedesco has over 170,000 followers on Instagram and can command around $4,500 per sponsored post
‚With such impressive engagement rates across the boards, brands can be confident knowing they are partnering with influencers with high quality followings, rather than bots and fake accounts.
‚Understanding these audiences can be key to brands getting good returns for their influencer marketing investment,‘ .
‚As the NRL season goes on, no doubt these players will continue to grow in popularity as we enter the finals campaign.‘
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